Top 5 Personalization Apps on Android in Italy: Q2 2025

In the second quarter of 2025, the personalization app market on Android in Italy saw varied performance across the top five apps, as reported by Sensor Tower.

Zedge™ Wallpapers & Ringtones experienced a fluctuating trend in weekly revenue, peaking at around $489 in early April and closing the quarter at $414. Weekly downloads showed a consistent upward trajectory, rising from 5.3K to 7.2K by the end of June. Active users also increased significantly, starting at 112.6K and reaching 150.4K.

Niagara Launcher ‧ Home Screen demonstrated steady revenue patterns, with a high of $319 in early April, tapering to $203 by the end of the quarter. Downloads fluctuated, peaking at 768 in late April before decreasing to 395 by June's end. Active user numbers showed resilience, beginning at 20.2K and ending slightly lower at 21.5K.

Smart Launcher 6 ‧ Home Screen saw a gradual increase in revenue, ending June with $251, up from $181 at the start of April. Downloads varied throughout the quarter, with a notable peak of 868 in late May. The app maintained a stable active user base, closing the quarter with 14.3K users.

Facer Watch Faces showed a relatively stable revenue flow, averaging around $150 throughout the quarter, with a peak of $198 in April. Downloads remained consistent, starting at 332 and ending at 247, while active users saw a slight decrease from 2.3K to 1.8K.

Lastly, Theme Store maintained a consistent revenue stream, averaging around $150 per week, although no download data was reported for this period.

For more detailed insights and analysis, visit Sensor Tower.